I’ve just visited the old ‘Cycling England‘ website. And enjoyed the irony that, whereas Cycling England sought “More people cycling, more safely, more often”, Richmond apparently wants “more people cycling, more often, safely and for fun“.
It’s hard not to feel there’s some irony in how such a simple message has been bowdlerised to change the key thrust of what Cycling England sought to do.
But of course, Cycling England had a robust plan to work out if it was reaching its target. In Richmond, we don’t even have a clear story for how we count cycling, meaning that we’ll never reach these unknown targets anyway!